The Medium is the Massage
1967


The Medium is the Massage is Marshall McLuhan’s prophetic perception on life in the age of electronic information, exhibiting his understanding of the power of media long before those in control did. The Medium is the Massage presents some of McLuhan’s most amazing insights and cognitive observations on the global village: the rear-view mirror, the invisible environment, the end of nature, and sensory impact set against the everyday imagery of mass media, consumer goods, the press, advertising, and the arts. Although originally printed in 1967, the art and style in The Medium is the Massage seem as fresh today as in the summer of love, and the ideas are even more resonant now that computer interfaces are becoming gateways to the global village.

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