When this circuit learns your job, what are you going to do?

from The Medium is the Massage (1967)

Portrait of Marshall McLuhan

Marshall McLuhan

Professor
July 21, 1911 – December 31, 1980

Herbert Marshall McLuhan CC was a Canadian professor, philosopher, and public intellectual. His work is one of the cornerstones of the study of media theory. Born in Edmonton, Alberta, McLuhan studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the U.S. and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life.

McLuhan is known for coining the expression “the medium is the message” and the term “global village,” and for predicting the World Wide Web almost 30 years before it was invented. He was a fixture in media discourse in the late 1960s, though his influence began to wane in the early 1970s. In the years after his death, he continued to be a controversial figure in academic circles. With the arrival of the Internet and the World Wide Web interest was renewed in his work and perspective.

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Marshall McLuhan in Conversation with Mike McManus

Mike McManus talks to Marshall McLuhan, the internationally-known critic of the media. McLuhan discusses modern regionalism and separatism, nostalgia, violence and identity, television as an addictive tranquilizer, propaganda, and his reasons for becoming a Roman Catholic. One of Marshall McLuhan’s final interviews.

On Nature and Media

A Dialogue of Effects

Marshall McLuhan explains the effects of accelerating communication speeds on human society.

Cover image for The Medium is the Massage

The Medium is the Massage

The Medium is the Massage is Marshall McLuhan’s prophetic perception on life in the age of electronic information, exhibiting his understanding of the power of media long before those in control did. The Medium is the Massage presents some of McLuhan’s most amazing insights and cognitive observations on the global village: the rear-view mirror, the invisible environment, the end of nature, and sensory impact set against the everyday imagery of mass media, consumer goods, the press, advertising, and the arts. Although originally printed in 1967, the art and style in The Medium is the Massage seem as fresh today as in the summer of love, and the ideas are even more resonant now that computer interfaces are becoming gateways to the global village.

Mentioned in 41 documents

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In his signature wide-ranging style, McKenna explores culture, shamanism, psychedelics, and humanity's collective journey through spacetime. He advocates embracing the ineffable mystery unfolding through us, moving toward a hyperspatial cyberculture. To rediscover our shared humanity, we must trust the transformative wisdom of psychedelic plants.

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