If society is viewed as a superorganism, communication networks play the role of its brain. This metaphor is developed into a model for the design of a more intelligent global network. The World Wide Web, through its distributed hypermedia architecture, functions as an “associative memory”, which may “learn” by the strengthening of frequently used links. Software agents, exploring the Web through spreading activation, function as problem-solving “thoughts”. Users are integrated into this “super-brain” through direct machine interfaces and the reciprocal exchange of knowledge between individual and Web. (Published in Cybernetics and Systems ’96, p. 917–922.)
